MARSHA DANIELSON 

Senior Associate to the President
SOUTH CENTRAL COLLEGE
1920 Lee Boulevard
North Mankato, MN  56003
Phone:  507-389-7426
marsha.danielson@southcentral.edu

http://www.southcentral.edu/































As Senior Associate to the President, I am responsible for identifying and implementing opportunities for collaboration and partnership with external for profit, nonprofit, government organizations to support South Central College's strategic initiatives and objectives.
As Dean of Economic Development for the Center for Business and Industry, I provided institutional leadership for all credit and noncredit, customized education and consulting services to help business, non-profit and government organizations maximize productivity and profitability.

Director of Marketing Communications/Alumni Relations and Special Events/Development Director at Minnesota State University, Mankato
1996 – 2007
As Interim Director of Marketing and Communications I oversaw Marketing and Communications, Media Relations and KMSU Radio. Led the campus integrated marketing communications plan. Directed brand and trademark management; advertising; public relations; promotions; crisis communications; media relations; Presidential & government relations.
As Director of Alumni Relations and Special Events I facilitated strategic planning. Consolidated human and fiscal resources. Managed University events and Presidential outreach. University spokesperson and media representative. Created the University graphic standards manual.

As Director of Development I managed fundraising and donor relations. Secured major and planned gifts. Coordinated scholarships, gift acknowledgement, and endowment accounts

Executive Director, Greater Mankato Diversity Council
2004 – 2006

Provided leadership and direction to build and grow a successful start-up nonprofit organization. Developed initial financial, strategic, business and program development plans. Fostered industry and academic relationships.. Procured fiscal and human resources. Established and governed Board of Directors and committee structures. Served as an advocate for diversity issues in the community

Education

Minnesota State University, Mankato

MS, BS, Education & Business Administration